You started your business to step into the spotlight
So why does it feel like you’re stuck in the shadows next to hundreds of other competitors who claim to do what you do? You find yourself sitting on the sidelines watching other entrepreneurs get recognized, get paid, and get where YOU want to be.
Here's the problem...
People who know less are more known than you
Only your past clients know how good you are
You aren’t getting in front of new audiences
You don’t have the monthly budget to invest in a 5-figure+ PR agency
“PR” and “Visibility” feel like 2 big, scary words
The truth is this …
Media attention isn’t only for the rich, famous, and long-established.
For far too long, the media industry has sold us the story that being visible requires an inside connection or a massive marketing budget. A “story” where media logos are as out-of-reach as an Oscar, an Emmy, or a Nobel Peace Prize.
In reality…nothing about this instant credibility builder requires an agency or a massive budget.
It only requires you to step out as the expert you are!
Now imagine what it would look like to…
Become a Media Magnet
Learn how to get seen by a vast audience without needing special connections or expensive campaigns.
Catapult Your Credibility
Leverage media exposure to establish your authority, differentiate your uniqueness, and become the go-to expert in your field, so you stand out from the noise.
Attract Your Dream Clients
Use FREE media opportunities to build a multiple 6, even 7-figure business working with your soulmate clients.
Overcome Visibility Barriers
Navigate the obstacles preventing you from being seen, leveraging your expertise for major press features.
Spoon Feed the Media Machine
Understand why your unique expertise is exactly what journalists, podcasters, and publishers are looking for.
Get Those BIG Logos
Learn the proven strategies that led to features and mentions in Forbes, NBC, ABC, and more, transforming businesses from overlooked to overbooked.
Becoming a media magnet is for so much more than the ‘gram.
It’s the differentiator between seeming amateur and being known as the pro.
Learn how to land big media features, be seen as an authority, and get paid as an expert by mastering DIY PR.
ENROLL NOW (PAYMENT PLANS AVAILABLE)Core Curriculum
I will walk you through every. single. step you need to land free PR! From strategically positioning your expertise, customizing your pitch to be NOTICED, and building media relationships - I’ve got you covered!
And it’s all happening LIVE.
Pre-Work
3/27 - 3/31
GET READY FOR MAGNETISM
Before the spotlight finds you, let's make sure it can't look away. This week is all about packaging your genius, so the media is practically begging to showcase you.
- Be Clear Checklist: A comprehensive guide to defining your signature style, niche statement, and ensuring your online presence is pitch-perfect with a professional headshot, Google alerts setup, and an Instagram bio that sings your praises.
- Bio Breakdown: Crafting an about-you piece that’s as captivating as you are.
Week One
4/1 - 4/7
GOLD-STAR EXPERTISE
Get ready to mix it up and create a media blend so unique, it’ll have everyone coming back for more.
- Money Making Media Mix: Discover the blend of platforms and content that puts your expertise front and center.
- 3 Expert Topics (27 Angles): Unleash a wealth of perspectives with your expert topics, broken down into irresistible angles.
- Medium Pitch: Master the art of pitching to Medium for visibility.
- Medium: Now What?: Strategies for leveraging your Medium success into even greater opportunities.
Week Two
4/8 - 4/14
REPORTER'S BEST FRIEND
You'll become the dream source for journalists, learning how to snag mentions and features with ease.
- Before You Submit: Pre-pitch checklist to ensure success.
- Sample Pitch: Your blueprint for the perfect pitch.
- 5 Steps to Select Winning Queries & 5 Ways to Make Your Pitches Stand Out: Insider secrets to catch a reporter’s eye.
- Setting up HARO: Practical steps to becoming a HARO (Help A Reporter Out) pro.
- Q&A Session: Your all-access pass to ask every pitching question burning in your mind.
Week Three
4/15 - 4/21
MEDIA'S IT-GIRL
Welcome to the A-list! It's time to open those previously locked doors to major media players.
- Profitable, Productive Processes + Your Tracking System: Daily routines for sustainable success and a system to keep track of your wins.
- The PROFIT Method - Reporter Relationships: Strategies for turning media connections into profitable opportunities.
- Q&A Session: A repeat opportunity to dive deep with your pitching queries.
Week Four
4/22 - 4/28
TV'S NEXT DARLING
The camera loves you, darling. Learn how to pitch, personalize, and follow up like a TV veteran.
Creating Your Personal Pitch: Tailor your message to dazzle on screen.
- Pitch Ideas (Make It Timely): Timeliness is key in TV. Learn how to make your pitch irresistible right now.
- Pitch Personalization + SEND & Follow-Up: The art of custom pitches and essential follow-up strategies.
- BONUS: The Energetics of TV: Harness the unique energy of TV appearances for maximum impact.
Q&A Session: Your final chance before the grand finale to clarify any uncertainties.
Week Five
4/29 - 5/3
GETTING SEEN AND PAID AS THE EXPERT
All that visibility? Let's turn it into tangible success and, yes, a reason to do the happy dance.
- Freebie, Gift Selling: Strategies to monetize your visibility.
- Staying Relevant w/ Content Recycling: Keep the momentum with smart content strategies.
- Your Publicity Calendar: Planning your media appearances with precision.
- Social Proofing the Credibility: Your Press Kit: The ultimate tool in cementing your status as an industry expert.
- Q&A Session: The grand conclusion to your journey, with one last session to ensure you’re ready to take on the world.
Hi there, I'm Rebecca Cafiero!
Rebecca Cafiero is an intl. Forbes business and visibility strategist, TEDx Speaker and top-ranked podcast host, 6x best-selling author, and mother of two.
As the Founder + CEO of the Pitch Club, she has worked with hundreds of female entrepreneurs to increase their credibility, visibility and profitability in business. Her clients have been featured in countless publications, from magazines including Forbes, the Wall Street Journal, Entrepreneur Magazine + Martha Stewart to popular digital publications such as Authority Magazine, Birdie, Medium, and Buzzfeed.
Her publishing house, Pitch Club Publishing, has co-created 100 female best-selling authors and counting. Podcast Camp, a podcast creation + launch program, has helped launch more than a dozen top-ranked, New + Noteworthy podcasts with hundreds of thousands of downloads!
Prior to becoming an entrepreneur, she spent 13 years in Corporate America leading sales and marketing teams. She is a frequent speaker on online business strategy, creating credibility + visibility, productivity and personal optimization. She’s passionate about educating + empowering female entrepreneurs to be seen, heard, and valued as an expert in their field.
Becoming a media darling doesn't just happen overnight... but it can happen a lot FASTER with The Media Magnet
$4,444 TOTAL VALUE
The Media Magnet
(This would easily cost you $5k per month to pay an agency for these results)
